Automotive Industry Experience - General Motors
Engineer
Founder/Group Manager - Innovation Incubator
Group Manager - Performance Parts Division
Will's time as an Engineer at General Motors was filled with amazing experiences and even more amazing people. He found the work challenging, but always rewarding. Some of the vehicle programs he supported included the Chevrolet Volt, Cadillac ELR, Chevy Silverado HD, Hummer H2, performance variants and more.
Group Manager - Performance Parts Division
Founder/Group Manager - Innovation Incubator
Group Manager - Performance Parts Division
While Will went to GM to be an Engineer, early in his career he was tapped to lead the GM Performance Parts group to greater sales and awareness. He did that through promotions with personalities like Jay Leno (shown) and a completely revised market strategy that doubled upsell opportunities on top of their core crate engine sales.
Founder/Group Manager - Innovation Incubator
Founder/Group Manager - Innovation Incubator
Founder/Group Manager - Innovation Incubator
About 15 years into his GM career, Will was asked by leadership to start and run an internal innovation incubator--what would become known as 'iHub'. This first-of-its-kind collaborative innovation space (physical & virtual) enabled GM employees from all over the world to quickly develop user-centered ideas, build prototypes, iterate on t
About 15 years into his GM career, Will was asked by leadership to start and run an internal innovation incubator--what would become known as 'iHub'. This first-of-its-kind collaborative innovation space (physical & virtual) enabled GM employees from all over the world to quickly develop user-centered ideas, build prototypes, iterate on them and take them to market with a speed that was unheard of prior to iHub's launch.